1. Good Keywords and Keyword Phrases.

An article should be written with good keywords and keyword phrases in its content. the important thing is that you have an article that has the keywords that are related to your site and in answer to what your prospect is looking for. For example, if you maintain a herbal remedy site, you should put up articles about medical conditions and herbs. It is a good idea to spend time doing keyword research as keywords are the phrases that help target your prospects.

2. Keyword Density

An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have three to four percent of keyword density in their content for search engines to rank a site high in their search results. Keyword density is the number of times a keyword or keyword phrase is used in an article.

3. Good Article Content

The article must also be a good read. Articles must be able to entertain people as well as provide good information and help for their needs. Show professionalism by having correct spelling and good grammer. If you want people to trust you, make your work good and well thought out.

4. Include Related Keyword Phrases in Your Author’s Resource Box

In the author’s resource box, write as a third party describing your sites and include some of the keywords phrases that target your site. For instance, in the above example, I may include the sentence “the site also includes information on herbal remedies, herbal products and chinese herbs” in the author’s resource box if I determine that “herbal products” and “chinese herbs” are also good keyword phrases to target.

5. Include an active hyperlink to your site

Lastly, don’t forget to include an active hyperlink to your site. Many article submissions fail to ensure that the hyperlink is an active one. Some article submission service providers may omit to also submit an active hyperlink for you. In this case, if the hyperlink is not active, readers can still find your site as the full url address is included in the author’s resource box.