A blog is an online version of diary where people write and display almost anything - their opinions, photos, jokes, thoughts for the day and more. People also share stories about their pets, their passion for soccer, stamps… the limit is only your imagination!

In the last few years, blogging has emerged to become a much more meaningful activity than simply maintaining a personal diary. People use it to advertise their products and services, in fact, quite a number of companies even create their online presence by using a blog instead of a website.

Create Your Own Blog

Starting a blog is free. You can create one at blogger dot com- a free service from Google Inc. You don’t need to register a domain name or buy hosting.

When you sign up at Blogger, everything happens online. Your blog will be hosted by Blogger and you get an URL like http://yourdomain.blogspot.com. You simply log in to your account and start to write.

This is much easier and cheaper than buying your own domain and hosting, then hiring someone to do the web design, writing and coding.

Another free blogging service available online is WordPress which is also very popular and easy to use. WordPress supports more features than Blogger while allowing you to customize your blog with various plug-in. You can check it out at http://wordpress.org

Monetize Your Blog

While blogging for your own interest, you can in fact maximize the potential of your blog for many marketing or commercial purposes.

The quickest and easiest way to turn a blog into a money-making enterprise is to include advertising on your blog. This can be done with contextual ad programs like Adsense - an advertising program by Google. Basically, you get paid when people click on the ads displayed on your website or blog. Google Adsense program is free to sign up. You can visit http://www.google.com/adsense to learn more about the rules and guidelines of the program. Other Adsense type ads that you can use for blog monetizing are SearchFeed, AdBrite, and Yahoo’s Publisher’s Network (YPN).

Affiliate program is another potential way to make money blogging. By focusing on the subject of your blog post, you can promote relevant products from cost per sale affiliate programs like ClickBank and Amazon. You can write a review about the product or service with your affiliate links embedded inside so you get the commission whenever a sale is made.

Boost Your Blog Traffic

Blogs are quickly indexed by search engines, but you need to update it regularly. Search engines love fresh content and regular update will ensure that your website is indexed and ranked high up as well. The higher up it appears, the more traffic will come to your site, which means more sales. You can actively participate in forums discussion or post comments on other blogs to get more link back traffic.

Whether you use your blog for fun or for work, remember that it’s a highly potential tool any which way. So what are you waiting for? Start blogging away right now!