Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger portion of the traffic flow.

But why some original article fail giving site a high ranking in search engine result? Below you will find about four things all articles must have to make it successful in making your site a profit earning and traffic spilling over site.

1. Keywords and Keyword Phrases
An article must always be focused on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for.

The Important thing is that you have an article that has the keywords that are related to your site. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

2. Keyword Density
Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to look its attendance. Articles should at least have three to eight percent of keyword density in their content for search engines to rank a site high in their search results.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density between three until eight percent from overall article. If you use very high density, search engine will marked your article as a spam, and if you use a low keyword density search engine will be ignored your articles.

3. Good Article Content
You cannot just riddle an article with keywords. Articles must be able to amuse people as well as provide good information and help for their needs. A good and well written article will boost your reputation as an expert in your chosen subject or topic. As more people believe in you. They will be able to trust you and your products.

4. Linking Articles
If you are going to submit articles to article directory and/or contribute your articles to ezine and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. Please remember to make sure that your link’s anchor text includes the keywords that you want to be ranked for in the search engines. If people like your articles, they will most likely click on the link directing them to your site.

In conclusion, if you think your original article fail giving you traffics and high search engine ranking please consider to check your keywords and keyword phrases, keyword density, article content and keyword linking article in your resources box.